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Case study
04
—
Travel / Hospitality
Somewhere worth going. Something worth feeling.
A cinematic campaign that sold the feeling of the journey — not just the destination.
Client
ROVE
Year
2024
Scope
Campaign Concept · Social · Paid Media
Headline result
4.2M
campaign impressions
(01) The challenge
Travel advertising had become a wall of identical beaches and discount codes. ROVE wanted to stand for something more personal: the quiet moments that make a trip unforgettable.
Campaign key visual — “Go further.”
01 / 05
(02) The insight
People don’t remember places. They remember how they felt.
So instead of selling destinations, we set out to capture the feeling of arriving somewhere new.
(03) The idea
Brand platform
Go further.
A cinematic campaign platform built around dusk, distance, and discovery — designed to live across film, social, and paid media.
Campaign portrait series — 02 / 05
Moments in between — 03 / 05
(04) The execution
We wrote and directed the campaign films, built a social-first content system, and planned the paid media that carried ROVE’s story across six markets.
Campaign concept
01
Film & motion
02
Social content
03
Paid media
04
Performance reporting
05
Social cutdowns — 04 / 05
(05) The impact
Numbers with
a pulse.
The campaign turned a seasonal push into ROVE’s most successful year to date.
4.2M
Campaign impressions
+63%
Lift in direct bookings
6
Markets reached
Noah Bennett
Brand Director, ROVE
“The campaign didn’t just sell trips. It made people feel something.”
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