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Case study
03
—
Architecture / Design
Making space for a new perspective.
Giving an ambitious architecture studio a visual world as considered as the spaces it designs.
Client
FORM
Year
2025
Scope
Art Direction · Brand Identity · Digital
Headline result
12
design publications featured
(01) The challenge
FORM’s buildings were bold, but its brand was invisible — a generic logo and a portfolio that flattened extraordinary work into thumbnails. The studio needed an identity with the same conviction as its architecture.
Identity system — “Space is a feeling.”
01 / 05
(02) The insight
Great spaces aren’t seen. They’re felt.
So the brand had to feel like walking into one of FORM’s buildings: quiet, confident, and full of tension.
(03) The idea
Brand platform
Space is
An editorial identity built on light, shadow, and proportion — with an art direction system that turns every project into a story.
Editorial portrait series — 02 / 05
Studio culture, art-directed — 03 / 05
(04) The execution
We developed the identity, art direction, photography guidelines, and an editorial website that gives every project room to breathe.
Brand identity
01
Art direction
02
Photography system
03
Editorial website
04
Print collateral
05
Editorial spreads — 04 / 05
(05) The impact
Numbers with
a pulse.
In its first year, the new FORM brand opened doors the old one never could.
12
Design publications featured
3
International design awards
+58%
Growth in project inquiries
Elena Ruiz
Principal, FORM
“For the first time, our brand feels like our buildings.”
Next up /
ROVE
04
Somewhere worth going. Something worth feeling.
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